Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
4.6 | Based on 4820+ reviews

Ida | Elegant Midi Dress

£39.95 £100.00 Save 60%
Free tracked shipping with Royal Mail
30-day money back guarantee
Pay Safely with Credit Card
Color
Size
Low stock - few pieces left

Popular styles can sell out during the Autumn sale. If "Add to cart" is available, you can still order this item.

Buy more & save more
Buy 2 items → Extra 10% off
Buy 3 items → Extra 15% off
Buy 4 items → Extra 20% off

Extra discounts are applied automatically at checkout.

Flattering Fit And Everyday Grace Midi Dress

This classic midi dress features a surplice V-neckline with softly gathered pleats across the bodice for a flattering wrap-style effect. Elbow-length sleeves provide comfortable coverage, while the gently flared skirt falls to mid-calf. Side pockets add practical charm, making this dress a perfect blend of style and function.

Why Hundreds Of Women Love This Dress

  • Figure-enhancing bodice: The wrapped neckline and pleated waistline create a slimming, feminine shape that complements curves with comfort and ease.
  • Soft, comfortable fabric: Crafted from a smooth, breathable material that moves with you and feels soft against the skin for all-day wear.
  • Practical hidden pockets: Discreet side pockets offer convenience without disrupting the clean lines of the silhouette—perfect for carrying small essentials.
Popular sizes are disappearing fast – secure yours now.

Our customer care team is happy to help with sizing, products or your order.

Email us at: info@whitfieldlondon.com

Today Only: Free UK Delivery with Full Tracking

Your order is dispatched quickly from our warehouse and delivered with reliable tracking across the UK for a smooth, worry-free experience.

ESTIMATED DELIVERY TIME:

6–10 Business Days after dispatch.

If your item doesn’t fit or meet your expectations, you can return it within 30 days.
Simply keep the product in its original condition and contact our customer support we’ll be happy to help and take care of the rest.

At Whitfield London, we believe how a piece feels matters just as much as how it looks. That starts with what it’s made of.

We look for fabrics that feel comfortable against the skin, move naturally with you and have the right weight to fall beautifully rather than cling. From soft knits to flowing woven fabrics, comfort and everyday wearability are always part of what we look for.

We also believe in being clear about what to expect. Fabric composition and care instructions are listed on every product page, so you know what you’re buying before it arrives. Colours may vary slightly depending on your screen settings.

Thoughtful fabrics, comfortable fits and pieces made to be enjoyed season after season.

Hannah B. and 17,3k+ other women are wearing Whitfield London!

RATED 4.6/5 BY 4820+ WOMEN

<p>RATED 4.6/5 BY 4820+ WOMEN<br/></p>

Really pleased with everything. Ordering was easy and my parcel arrived without any problems. The dress is lovely and fits me really well. Will definitely have another look at the website.

Susan M. · 2 days ago

<p>RATED 4.6/5 BY 4820+ WOMEN<br/></p>

Bought two tops and I'm very happy with both. Nice material and they wash well too which is always important for me.

Janet R. · 4 days ago

<p>RATED 4.6/5 BY 4820+ WOMEN<br/></p>

I wasn’t sure what to expect as it was my first order, but I’m really pleased. The dress fits nicely and looks just like it did online. Delivery took around a week and I was kept updated. I’ll definitely have another look.

Margaret T. · 3 days ago

<p>RATED 4.6/5 BY 4820+ WOMEN<br/></p>

I wasn't sure which size to order so sent them an email. Had a very helpful reply and the size they recommended fits perfectly. Thank you.

Christine H. · 1 week ago

<p>RATED 4.6/5 BY 4820+ WOMEN<br/></p>

Wore my new dress to my sister's birthday at the weekend and had so many compliments. Comfortable all evening as well. Really pleased with it.

Margaret B. · 3 days ago

<p>RATED 4.6/5 BY 4820+ WOMEN<br/></p>

This was my first order so wasn't quite sure what to expect. Everything arrived nicely and I'm really happy with what I bought. Would happily order from them again.

Linda W. · 1 month ago

<p>RATED 4.6/5 BY 4820+ WOMEN<br/></p>

It's so difficult to find clothes that are flattering without looking too young for me. Really like the fit and I've already worn it a few times.

Deborah S. · 5 days ago

Chosen with care, together

Every piece begins with a conversation.

We look at the fabrics, the fit, the little details and, most importantly, how it will actually feel to wear.

Some pieces are an easy yes. Others never make it past the table.

What remains is a collection we genuinely believe in flattering, comfortable and made for real life.

COMBINE AND GET UP TO 20% EXTRA OFF

Sale
Coralie | Flattering Luxe Print Midi Dress
£83.95 £32.95 Save 61%
Sale
Aurelle | Graceful Halter Neck Floral Midi Dress
£100.95 £39.95 Save 60%
Sale
Taya | Figure Skimming Midi Dress
£88.95 £34.95 Save 61%
Sale
Calen | Flowing Off Shoulder Midi Dress
£101.95 £39.95 Save 61%
Sale
Virel | Relaxed Tummy-Covering Midi Dress
£82.95 £32.95 Save 60%

A boutique feeling, wherever you are

We've always loved the way a good boutique feels: personal, considered and never rushed. That's the feeling we wanted to bring to you, wherever you are.

Every piece is selected with care, with a close look at how it falls, how it feels and whether it's something you'll want to reach for again and again. Our aim is simple: styles that feel flattering, comfortable and easy to live in.

If you ever want a second opinion on size or style, Grace and the team are happy to help.

Frequently Asked Questions

Yes, shipping is free on every order, always. No minimum spend, no codes, no surprises at checkout. The price on the page is the price you pay, and your order arrives tracked and carefully packed, at no extra cost.

Absolutely! You can return your order within 30 days of receiving it. Items must be unworn, undamaged, and in their original condition.

To start a return, please contact us via our Contact Page or email us at info@whitfieldlondon.com, and we’ll guide you through the return process.

Once your order has been processed, you will receive a confirmation email with your personal tracking number. You can then track your package anytime through our Track Your Order.

Each product includes a detailed size chart to help you pick the best fit. If you’re between two sizes, we recommend going one size up for extra comfort. Still unsure? Our customer support team is happy to assist you.

You can shop safely and securely with the following payment methods:

  • Credit Cards (Visa, Mastercard, American Express)
  • Apple Pay
  • Google Pay
  • Shop Pay

Yes, completely. Your payment runs through Shopify's checkout, the same secure system behind millions of shops worldwide, and you can pay the way you already trust: Visa, Mastercard, PayPal, Apple Pay. Your card details are encrypted end to end and never stored by us. What you see at checkout is what you pay, no surprises after.

The moment you place your order, it's in motion. Within 1–3 business days it's carefully checked, packed, and on its way, and from that point, you're never left wondering. Tracking updates arrive in your inbox at every step, so you always know exactly where your order is.

And if anything ever feels unclear, a real person replies,usually within the day.

Our customer support team is always happy to help. You can reach us through the Contact Page or by email at info@whitfieldlondon.com. We usually reply within 24 hours.

30-DAY MONEY-BACK GUARANTEE

Try it at home, with your mirror, your shoes, your own light. If it isn't right, you have a full 30 days to send it back for a full refund.

FREE DELIVERY

Free tracked delivery on every UK order. The moment it ships, the tracking link lands in your inbox, so you'll never once wonder where your order is.

SECURE PAYMENT

Pay however you already trust, Visa, Mastercard, Apple Pay, through our safe checkout. Your card details are encrypted, never stored by us and what you see at checkout is exactly what you pay.