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Stock update
Due to high demand during our Autumn Sale, only a few pieces are left at the current price. If you can still click "Add to cart", your size is still available. If not, we sincerely apologise.
The Fiora: A Floral Midi Made for Warm, Unhurried Days
There is an ease to a dress that simply falls into place. This one moves gently as you walk, softening the day around you. Slip it on in the morning and it stays comfortable right through to evening.
Our stylists recommend this dress for women who want to feel put-together without any fuss.
Soft floral pattern: A gentle print that carries the piece without asking for attention.
Lightweight with soft drape: Airy and easy against the skin, with a graceful flow.
Midi length: A refined length that works with flats or a low heel.
Short wide sleeves: Relaxed through the arm, with a quietly elegant shape.
Tiered skirt: Adds movement and a soft, flowing silhouette.
Pull-on style: Simple to wear, with a relaxed fit throughout.
Lovely for garden parties, summer weddings, long lunches, weekends away, and warm days at home.
True to our UK size chart. If you are between sizes, we advise sizing up.
Every order is covered by our 30-day money-back guarantee.
A dress to reach for again and again.
Peace of mind comes as standard: free, fully tracked Royal Mail delivery on every order, so you can follow your parcel all the way to your door.
Order today and we'll dispatch your parcel within 1–3 working days.
Take your time: you have 30 days to try it at home and decide. Not quite right? Just email us and we'll personally help you with your return.
Your security comes first. That’s why we process all orders through Shopify Payments and trusted credit card providers — ensuring every transaction is smooth, reliable, and fully protected.
We are committed to providing exceptional customer service. Feel free to reach out to us anytime with questions about sizing, your order or a return? Email us at info@whitfieldlondon.com. We usually reply within 24 hours.
